Glendee
Case Study
Our Missions for Glendee
Weibo KOL (Key Opinion Leader) campaign e-Reputation WeChat account setup Content management ‘Little Redbook’ Ecommerce SalesThe Brand & Campaign Context
‘Glendee’ is snack brand from Thailand. They produce potato chips, coconut chips and other variations made from different fruits and vegetables. They wanted to specifically attract Chinese tourists visiting Thailand rather than sell to the Mainland market.
Results
Weibo KOLs:
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Average 2 million views per post on KOL videos
WeChat:
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11,031 followers
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Daily Posts
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Video posts and sharing
e-Reputation:
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More than 40 PR releases
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Ranked at the top on Baidu Search
Little redbook:
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12 Influencers promoting on e-commerce platform
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