Hermes
Case Study
Our Missions for Hermes
Consulting Chinese Consumers Insights Team TrainingA French Luxury Fashion Brand
The Brand & Campaign Context
Since Hermes opened its first harness store in Paris in 1837, it has been at the pinnacle of classic clothing brands with exquisite craftsmanship and aristocratic design. It is luxurious, conservative, noble. Hermes employs 13,500 people, including 4,500 artisans, and operates 52 workshops in France. In the mids 2010s, Hermes wanted to deep further into the Chinese market, thus, collaborated with GMA, to provide professional market research and staff training.
Results
Confidential
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