Case Study
Our Missions for Infat – Advanced Lipids
WeChat Promotion SEO on Baidu Website setup PPC E-Reputation Social platforms Q&AAdvanced Lipid is a joint venture by AAK and Enzymotec. They are seen as a reliable, high-value partner to the infant formula industry. INFAT is a specialized fat ingredient for infant formulas. It has been manufactured and marketed by Advanced Lipid for over a decade. They set out to expand into the lucrative infant formula arena in China. Compared to other famous infant formula brands, INFAT had little awareness and reputation in the Chinese market. No parents will trust an unknown brand.
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