Case Study
Our Missions for L’Oréal Travel Retail
Consulting about Chinese travellers Purchase habitsOver four decades, Travel Retail has grown to become L’Oréal’s “sixth” continent. L’Oréal’s Travel Retail market, continues to evolve with a range based around digital technologies and “retailtainment.” Driven by millennials and Chinese consumers, the Group has steadily grown its leadership in this segment.
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