L’Oréal Travel Retail
Case Study
Our Missions for L’Oréal Travel Retail
Consulting about Chinese travellers Purchase habitsThe Brand & Campaign Context
Over four decades, Travel Retail has grown to become L’Oréal’s “sixth” continent. L’Oréal’s Travel Retail market, continues to evolve with a range based around digital technologies and “retailtainment.” Driven by millennials and Chinese consumers, the Group has steadily grown its leadership on this segment.
Results
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