My Teacher App
Case Study
Our Missions for My Teacher App
Weibo WeChat Account set up Content promotionThe Brand & Campaign Context
My Teacher is an APP to help people study and understand English. It contains 500 of the most-used English words and phrases. Every phrase comes with voice recording and video. The aim of the program is to make English-study more engaging and attractive for learners. Challenge As an English-learning APP in the Chinese market, they face a large number of competitors but also a wealth of potential customers. Compared to their competitors, they are a new product without much awareness or positive reputation in the Chinese market.
Results
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5, 000 followers
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2, 000 views on average per article
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1, 000 views per article
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