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Oakberry is a "health" fast food franchise that sells popular Super Food Açai bowls.
Oakberry Franchise already has 200 stores all over the world and contacted GMA looking to expand in China. The challenge of Oakberry in China was double: Show the potential of the Brand but also introduce their bowls to Chinese consumers. Getting started in a dynamic city like Shanghai was a great move as peoples are moving toward a more healthy lifestyle but are not ready yet to give up on snacking. An omnichannel strategy was the best option for Oakberry to gain both brand awareness and improve its reputation.
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