Case Study

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A Turkish Glass Manufacturer

The Brand & Campaign Context

Turkish Glass Manufacturer Pasabahce is on the cutting edge of glass production. The company uses advanced technology and has been active in research and development since 1960s, when they first started to have an eye for global markets by specializing themselves as a competitive brand with sustained growth. They are now one of Europe's most prominent manufacturers as well as one of the world leaders. Due to their long-term business plan, Psabahce wants to gain a deeper understanding of Chinese consumers buying intention of glass products, therefore they contacted GMA to help them develop a full market study. Psabahce is looking to gain a deeper understanding of Chinese consumers so they can better their presence on the market.


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