RedBull
Case Study
Our Missions for RedBull
Consulting KOL Marketing Undercover Marketing (Q&A Forums) Baidu SEO Travel Platforms MarketingThe Brand & Campaign Context
The original Red Bull, launched in 1976 in Thailand, can hardly compete with the communication “war machine” which is Red Bull international. However, to reach their Chinese audience and increase their visibility and brand recognition, the brand asked us to run an undercover marketing campaign on the main Chinese platforms. Red Bull Retail Travel wanted to promote Red Bull among Chinese Tourists in Thailand.
Results
- 50 main travel Media publish articles: 100 000 exposure
- 100 Conversation on Forums creating 15 000 engagements: 120 000 Exposure
- 20 famous Influencers on Travel speaks about Red Bull in Thailand: Exposure 250 000exposure
- 20 Baidu Position for Products recommendation when travelling to Thailand
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