Case Study


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The Brand & Campaign Context

SMOOTO is a facial mask from Thailand. The raw materials they use in their products are mainly extracts from tomatoes, combined with Vitamin C, E, and organic moisturizer. This facial mask has many skin care functions including; whitening, hydrating and anti-aging benefits. Nowadays, in Chinese market, there are various specialized facial mask products. Customers have many different choices. SMOOTO, as a completely new brand in China, lacked awareness and reputation. Moreover, they needed assistance in how to attract loyal customers.


  • Exposure. 8 000 interactions/month.

  • 4 000 interactions on Weibo social media posts

  • Built up customer community.

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