The Canadian Association of Independent Schools – CAIS

Case Study

logo The Canadian Association of Independent Schools – CAIS

Our Missions for The Canadian Association of Independent Schools – CAIS

Baidu PPC Baidu SEO

Community of indenpendent schools

The Brand & Campaign Context

THE CANADIAN ASSOCIATION OF INDEPENDENT SCHOOLS (CAIS) was established in 1981 as a national network for member schools supporting collaborative initiatives in leadership, education, management, and governance. Its key activities included organizing, coordinating, and facilitating conferences, benchmarking senior management compensation surveys, and advocacy Since it’s a very beginning step of CAIS to develop China market, they need a sophisticated player in the China digital landscape. GMA, thus, planned a cost-effective but practical marketing strategy for them.

Results

Baidu TOP Ranking

+80% Exposure on Baidu

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