University of the Creative Arts

Case Study

logo University of the Creative Arts

Our Missions for University of the Creative Arts

PR campaign

The Brand & Campaign Context

University of the Creative Arts are a highly prestigious school in the UK (named as one of the top 25 UK institutions). They are renowned for their influence in Creative Arts Education with students from all over the globe attending. The British University wanted to grow their visibility and reputation in China to support Chinese student recruitment. They approached GMA because of our wealth of experience in the education sector.

Results

  •  15x Publications in Top Chinese Media 
  •  Two Press Releases adapted for the Chinese Market 
  •  185,000 total views 
  •  A positive campaign to increase visibility and reputation in the Chinese media 

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