Victor Maxence

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Controlling the image is essential in a career. As they market themselves as a brand would market its image, it is essential for a person to set up specific values and specific image, which people can refer to. With such a massive connected audience, using digital for self-branding can have exhaustive results

The Brand & Campaign Context

Victor Maxence is a French pianist, since the age of 6. He learn thanks’ to his mother, a music teacher. He kept on studying music a school, and got the recognition from each audience he played for. Later, as an entrepreneur, he created several companies. But he still compose music, and have worked on 2 albums.

Results

• 4,500 fans on Weibo
• A video played 30,000 times on Youku
• A better visibility on the Chinese web for this French artist