Our Missions for VITA WEIWeibo WeChat Account setup Promotion PR online Forums promotion
The Brand & Campaign Context
Vita WEI is a Chinese, high-end, ready-to-wear clothing design brand. They mainly focus on quality leisure, everyday wear. “Vita” is a Spanish female name referring to ‘lifting the sky’ and the Chinese term ‘Wei’ means; “a vital force” or “life”. They believe leisurely wear is not just an aesthetic but a promotion of a new lifestyle. From the style of clothing, we understand and connect with an individual's life. Vita WEI is the leading leisurewear designer brand in China. Nowadays, in China, the high-end, ready-to-wear clothes brands are predominantly international, Vita WEI is the only Chinese designer brand focusing on leisurewear in this market. In this fiercely competitive environment, Vita WEI really needed to lift their awareness and reputation in the high-end market as quickly as possible. This is the reason that they decided to opt for digital marketing solutions to raise their profile.
Well-designed home page
Followers increase by 30%
Quality images and content selected
Conversations on WeChat
+7 000 reads of articles
268 shares between friends
5,037 shares on WeChat moments
Posted 961 times in conversation groups
Presence on famous online magazines (e.g. Marie Claire, China)
Raised more than 20 related topics on famous forum platforms; Douban, Tianya, Baidu Tieba. (e.g. Trending Topic ‘How to Dress Well’ ?)
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