Window Malaysia

The Brand & Campaign Context

Due to personal income rise and favorable policies, the Chinese became the first tourists travelling abroad. The number of Chinese outbound tourists is increasing, and will reach 174 million by 2019. Window Malaysia is an online portal to a rapidly growing network of organizations in Asia, both private and government. Window Malaysia is an extension of Visa Malaysia, aimed at providing a holistic and integrated approach to promote Malaysia as a hub for Tourism, Education, Medical Tourism, Malaysia My Second Home (MM2H), Business and Investment.