KOLs & Influencers Agency in China

Choose a KOL in China to help your brand's integration

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Our KOL Services

KOL Importance

KOL humanize your brand and give it a great personality. It also connects you quickly to a large audience.


You need to choose the right KOL for your brand's image. We can help you finding the right one.


There are different types of influencers. It's up to you to choose the right one according to the brand image you want to have.


KOL are one of the most effective way to create buzz and target a large community real fast.

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KOL Case study

We have a great experience to work on Key Opinion Leader & influencers in China to promote Brands.


Key Opinion Leaders

The modernization of our era created a shift in marketing, which led to new ways of digital advertisement that are adapted to our digital age. One of the main one to have emerged is the use of KOL, or Key Opinion Leaders. With the importance of social media in our society, the KOL are a perfect way to connect your brand quickly to a large audience. This technique is particularly efficient in China because they will be more likely to trust someone they admire rather than an advertising.

What are the favorite platforms for KOLs in China?

The favorite platforms for KOLs to show and share are Social media. The two most loved social networks by KOLs in China are the two most used social networks, namely Weibo and Wechat. However, the most recent Douyin, Little Red Book (Xiaohongshu), Kuaishou, Bilibili should not be forgotten either. On these platforms, then, the KOLs increasingly use live streams to promote products and brands. The reason is that live streams make it easier to show and describe products and increase the sense of proximity between brand and consumer. Therefore, brands should absolutely exploit this tool.

Key Opinion Leaders & Key Opinion Consumers

KOL marketing has been a powerful marketing tool in China for quite a few years already, but recently a shift from KOL to KOC marketing has been noticed and it is supposed to be one of the marketing trends in 2020. The position of consumer opinion in marketing has become higher, making KOC more and more important and the epidemic situation at the beginning of the year accelerated to this trend. Why? They are more reliable. They are simple consumers who express their opinions and in a market like China where recommendations and reliability are everything, how could they not have become increasingly important for brands?

Gentlemen Marketing Agency: Your KOLs Agency

As we are a 100% digital company, we study and keep up with the evolution of the digital world. Thus, we always look out for latest influencing KOL. We understand their way of working and we can offer you the opportunity to be in contact with them. This could be very useful in order to implement your brand more quickly and more efficiently in China. Thanks to our 5 years of experience on this topic as well as various case studies, our agency is the leader in the Chinese digital marketing and master SEO, social networks and KOL strategies. You can trust our expertise.

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How do I choose a KOL adapted to my brand ?

You need to find a KOL that share the same values as your brand. You also need to pay attention to its community. Is it the kind of consumers that you want to target ? Be careful, because sometimes, an influencer with the biggest amount of followers isn’t always the wisest choice.

How can brands take advantage of KOL Marketing in China?

KOLs increase brand awareness (They can create new topics about your brand or certain products to set the tone for additional engagement). KOLs spread content (They can add to the discussion by providing their reviews and opinions). KOLs engage with potential consumers (they can invite their followers to provide their own opinions and reviews. This will potentially improve engagement and can convert passive followers into active consumers).

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