PR: The most cost-efficient solution for eReputation in ChinaContact us
Define your positioning and your angle of attack
Take advantage of our media and journalists network
We write quality press releases in Mandarin & get you Backlinks
Buzz campaigns: encourage your customers to interact with your brand
KOLs Creative KOLs campaigns to encourage word of mouth
Online Repuation Management is the baseline of marketing, let us help you get it right
Let's Discuss your Project?
From press releases and crisis prevention to press conferences, we'll make sure the experts are talking about you in the best light. Recognition by experts in China will give you the public trust and visibility you need. Take advantage of our address book to obtain publications on the leading media and platforms in your industry.
The quality of press releases is decisive for the success of a Press Relation campaign (in China as elsewhere). However, the criteria for press relations abroad and in China are not the same. Usually, articles or videos telling a story, playing on feelings and emotions, are more interesting and engaging, and therefore will have more effect on the audience. Our agency can help you create a story, do storytelling to create envy among the Chinese.
Viral campaigns are a unique type of campaign aimed at increasing your visibility quickly (Buzz). This type of campaign is typically used at shopping festivals when consumers are eager to buy.
Also known as Key Opinion Leaders – KOLs – influencers share their lifestyles and feelings about products, events, places … A close collaboration with the latter allows to reach a wider audience, thanks to the confidence that the users give to their favorite KOLs.
There’s no secret to online reputation management. Close attention to online media, blogs, websites, and SNS regularly is the key. Community management is a key part of ORM. A highly-engaged community combined through-out various platforms combined to good management of bad-buzz will benefit your brand awareness and increase your conversion rate.
Do I need a PR Strategy in China?
In China, your sales are closely linked to your reputation. The awareness of a brand/company is an important part of its success in China. Therefore, using media relations to increase your reputation is definitely a good strategy. We are an online PR agency in China known to be efficient and pragmatic in building your brand awareness and product popularity. Due to the fierce competition, it is important to have experts in this field to help you.
Do good relationships with journalists matter in China?
Can I use traditional Media for my PR effort in China?
Government censorship has made Chinese people somewhat wary of mainstream media. In addition, the internet makes it easy to find almost any information for free. Finally, there is the possibility of exchanging comments and opinions on a large number of subjects to obtain reliable information on a given subject.
Should I work with Chinese Kols?
It really depends on your project, budget, and goals. Contact-us to know If this would be a suitable solution for your company in China.