Social Media in China

Optimize your social media marketing tool and gain website traffic in China.

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Our Social Media Services For China

Official Account Opening

We register your brand on the Chinese social networks of your choice.

Social Media Strategy

Implementation of a social media management strategy with your KPIs in mind

Community management

Necessary to build a trust relationship with your subscribers

Wechat marketing

Creation of official account, mini-program, WeChat store, group sharing...

Chinese KOLs & Influencers

We offers Cost-efficient KOLs Marketing thanks to our network

China Native Ads

Invest in Paid Ads on Chinese Social media & reach out to more poeples

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Our China Social Media Case Studies

Find out more about our Social Media Marketing work for ou clients in China

MORE ABOUT SOCIAL MEDIA IN CHINA

Personalized Social Media Strategy for China

Each social network has its own entry requirements. Generally speaking, a lot of paperwork needs to be done - in Chinese - to open an official / verified Chinese social media account. If you do not have a Chinese business license, it will be more complicated and we strongly recommend that you hire an agency to take care of it.

Engagement & Community

Social networks are an excellent way to connect with potential customers and engage in a dialogue. However, it is important that you have someone managing the narrative. This person/team will be the face of your brand on Chinese social media and will have to manage the narrative, respond tactfully to reviews, help people with their questions, guide followers; all while keeping them entertained. As such, when choosing who should represent you as a company or organization on these sites you better be be picky.

Work with Chinese KOLs & Influencers

Chinese consumers are meticulous and careful when it comes to making a purchase. They will consult trusted KOLs before committing to anything online or in-store. They value having information from those who have experience with any given product/brand much more than official sources like your website! Trust us to find Kols for your brand and avoid the pitfalls. It’s not easy to find Kols that fit a brand and a budget, but with the right connection and expertise, it’s far from impossible.

Wechat

You cannot afford to be on the sidelines when it comes to wechat. With more than 1 billion active users, the app has become so widespread that is crucial for any company looking at expanding their international business in China. Not only because of its huge user base but also because having an official account on Wechat makes a brand more trustable. Indeed, a solid reputation relies heavily on people's perceptions, and being doubted by potential clients just because you are not on Wechat would put your credibility into question which would ultimately cost you more money down the line if left unchecked.

China Social E-Commerce

Social e-commerce apps such as Wechat, Xiaohongshu, and Weibo all have one feature in common: they are social media platforms that use UGC (user-generated content) to sell goods. Some of these started out just being a form of social media before developing into an online marketplace for consumers; however, each offers different features to protect your reputation on the internet through their communities. Just like with Tmall or JD, we help you open your store on those apps.

Paid Ads on Chinese Social Media

Every Chinese social media has an integrated paid advertising system. Systems vary from app to app, and it's more or less effective depending on your budget, industry, and online reputation. While paid ads aren't a "must" in China, it's clear that these are excellent for boosting traffic at certain times of the year. If you're looking to boost traffic in China, consider using paid ads on Chinese social media. The cost varies based on industry and the app being used- but when it comes down to it, if your budget allows for this kind of marketing strategy then there's no harm giving them a try!

WHY TRUST US FOR YOUR SOCIAL MEDIA CAMPAIGNS IN CHINA?

As one of the leading social media companies in China, we were honored to work with a variety of clients from different industries. From helping international corporations expand their presence into this market and teaching them how best to engage local customers on WeChat/Weibo…to developing content for an innovative start-up that wanted help building its brand before ever launching its product.

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FREQUENTLY ASKED QUESTIONS ABOUT SOCIAL MEDIA

What are the most popular Chinese social media in China?

WeChat, Weibo, and Douyin (Tiktok). With over 800 million Chinese internet users, China represents the world’s largest social media market. It benefits from a very rich and diverse online landscape, that has nothing to do with the Western one. China has its own apps, social networks, platforms, etc. Understanding this world is essential for any global brand that would like to implement itself in the Chinese market. 

How may users on QQ and WeChat in China?

Wechat is the Chinese equivalent of WhatsApp for conversations, WeChat Pay provides mobile payment solutions, WeChat Moments can be related to Instagram or a Facebook wall. As of 2021, wechat accounts for more than 1,15 billion users. QQ zone from Tencent had 803.2 million monthly active users in August 2018. Other popular platforms such as Douyin had 600 million daily active users as of 2021 Q1. Weibo stays strong with 530 million monthly active users as of 2021 Q1.

Is Weibo a popular social media in China nowadays?

In terms of popularity, we can compare Weibo to Facebook. It is one of the oldest Chinese social networks, people criticize it, but everyone still uses it every day. It’s a great platform for brands to trade and communicate with their followers. A post can easily go viral the same way it does on Twitter. The best way to have a presence in the Chinese market would be to create both a WeChat official account and a Weibo account and then research the appropriate existing Chinese platforms that can meet your needs.

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