Sport marketing in China

How to market your sport brand ?

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We will help you to get a piece of Chinese Sport Industry.

Community management

A well-managed social media account can lead target fans

Sponsoring & Relation

We look for potential donors who can sponsor your team for a long or short term.

PR & Media Agency

Management of the image of your Sport club and answers to the questions asked by the users on the forums.

Personal branding for players

We help you to market yourself to your fans.

Event promotion

The event is part of sport’ overarching strategy and we organize it for you.

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After several years in China, we have acquired a vast expertise toward the Chinese market. Our team of skillful experts are passionate to help you making your way into this complex market. You can find below some of our case studies.


The Chinese market

China is the market everyone wants a piece of. With over 1.5 billion people, you must start to think big because your new target is here. But, entering the market doesn’t mean that you will just start raining money. Chinese consumers are submerged by a lot of foreign businesses that want them. For get a piece of the pie, you have to come in with a meticulously researched plan. No one is saying it’s easy, but any demographics report will tell you how much your bottom line could benefit. Sports are getting more and more popular ! Especially running and winter sports. We can see that China hosts more and more marathons (more than 100 every year) and also construct many skiing facilities, boosted by the 2022 Olympic Winter Games that Beijing is going to host. GMA always keeps up with the latest trends !



Internationally, Chinese investment in sport is beginning to play an important role in the new economic landscape of the sport, where a huge market entry strategy is unfolding. As we are the top and most visible Web & Marketing Agency for China you will find on the web. We can help your sport’s company implementation in China through various services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

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What is the most popular sport in China ?

Sports are becoming more and more popular in China. Sports like Table tennis, badminton, and basketball are some of the most popular sports in China. China is even the largest international market for the NBA with nearly 18% of Chinese athletes who play basketball. But soccer beats them all and is now the most popular sport in China.

How can I invest in the sport industry in China ?

Investments in China’s Sports industry are Booming, but this is just the beginning. More than 63 investments with a value of RMB11 billion in the sports sector were recorded by 2016. Over 44% of the number of investment deals took place in the sports media and community segment. Sports arena operations and professional sports event management followed, each with a 14% and 11% stake, respectively. The most active investors in the sector are CMC Holdings, IDG Capital Partners, Legend Capital, and Everbright Sports Culture Fund.