Viral marketing in China
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MORE ABOUT VIRAL MARKETING
Media
Viral marketing that targets the Chinese internet users must use media platforms that can create fast awareness among them. Since different people are targeted at different times in different websites for different products, platforms like Weibo, JD and WeChat can be used to create viral marketing. Products from brands can be projected to the Chinese audience from these media platforms with an ovation of quality. Brands can use Chinese celebrities to create viral sensitivity that can ultimately lead to huge product awareness promotion.
Chinese Influencers
The role of influencers in viral marketing of brands can be seen in the importance the Chinese attach to the influencers, especially in community management. Raising awareness from the community level with the participation of influencers in viral marketing will build for brands strong team of product supporters. They have the convincing power among the Chinese community to promote viral marketing by reaching the targeted audience and create the needed buzz awareness for brands. They can improve products visibility in the impressive campaign of viral marketing through buzz mobilization strategy.
KOLs
The key opinion leaders are versatile tools for viral marketing in the China because of their banner display quality. These celebrated leaders from various prominent professions like advertisement, blogging, tourism and more can stir up viral marketing that the Chinese cannot ignore. They possess incredible quality to create unprecedented awareness among the internet users. Whatever media tool they use from platforms like Weibo to popular banner display and billboard screen, viral marketing of this nature can receive a huge buzz impact.
Content writers
Professional content and copywriters, native creative Chinese language translators are in position of creating viral product marketing. All that brands need is to connect them to present contents rich enough to penetrate the over saturated internet industry and create vogue of their products. Viral marketing through content writers especially blogging can stir up interest for a particular brand among thousands in the market. These creative writers understand the passionate appetite of Chinese consumers and are capable of bringing desire buzz impetus into brands.
SEO keywords ranking
The Chinese are always searching for brands with quality image and visibility that can meet their daily needs. High quality and good ranking brands in the search pages of Baidu, Soso, Sogou, Google China and more with product pictures, photographs or video can attract massive Consumers’ attention. Create viral marketing for your brand as the Chinese search through by PPC, PPM, CPC and CPM campaigns, and social platforms like WeChat and watch your brand hitting higher buzz level in China.
GENTLEMEN MARKETING AGENCY
Thanks to a strong knowledge about marketing in China, we regularly analyze and comment about the current events related via numerous articles. 90 % of Chinese consumers qualify of “much more convenient” a brand they can find on-line. We are here to make your brand viral. We have a panel of efficient solutions to guarantee the success of your brand. Our agency is 100% digital. The tools we use and manipulate are indispensable to integrate the Chinese market.
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FREQUENTLY ASKED QUESTIONS - VIRAL MARKETING
What are the last trend to make my company viral ?
Short videos are really trendy in China. Chinese love to watch them during their commute in the subway or their work break. Many video created a buzz and are largely shared in Chinese social networks ! KOLs (Key Opinion Leaders) are also really efficient as they already have a strong community of followers.
What is the key to a successful viral marketing campaign ?
It is really important to customize your content and idea to different groups of people because they use different websites, in different time and have different ways of communications.