Weibo Marketing Agency

Affordable & Efficient: Get Social with Chinese Social Media Weibo!

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Weibo Account Set Up

We take care of the creation of your official account, stress free and fast.

Content Management

Creative & buzzy content copywritting, regular post & account optimization.

Followers Engagement

We keep your community engaged and interested with your brand while growing it.

Weibo KOLs Marketing

We choose the right influencers for you and create viral campaign.

Weibo Marketing Campaign

Contest Game, live streaming, buzz content... Get more exposure with the right strategy.

Monthly Marketing Report

What happened, what is coming & everything that went on your Weibo account.

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The following brands have contacted GMA to create their official accounts on Weibo; like them, do not hesitate to contact a professional to talk about your digital strategy in China.



Open and Verify Weibo Official Account

After opening a Weibo account as a business, it is necessary that you get it verified. It will give you access to more tools and give you more credibility with your followers. If you are a foreign entity you'll have to pay an entry fee of $1000 against $300 if you have a Chinese business license. After registering a personal account, you have to submit documents such as application letters, company registration papers, etc. translated into Chinese. Afraid of the paperwork? We can help you with registering and creating a verified Weibo account.

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On Weibo Community Management is Key

It is crucial to keep in touch with your Weibo follower by answering questions their questions, suggestions but also by keeping your Weibo page alive. Post good content easy to consume and easy to share. Your post will get only a second of attention so make it count. Weibo is a great tool for being commercial. Weibo users are looking for discounts and commercial offers, don't shy out. The ads system on Weibo is similar to Facebook and one of the cheapest option with a good ROI.

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Manage Your Branding & Visibility

Weibo is, along with WeChat, one of the most important tools to familiarize you with establishing your brand in China. Weibo follows trends, challenges, and news and brings together a lot of users who may be interested in your brand. Thanks to hashtags, build a real community around your products and gain visibility in China.

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Weibo KOLs & Influencers Campaigns

Discover the benefits of creating content through influencer marketing! Many KOLs, or Key Opinion Leaders, operate on Weibo to give brands the visibility and success they deserve. Whether it's videos, photos, or challenges, the possibilities are endless to increase your brand's visibility in China.


We have been using Weibo for ever and have run many successful campaign for our clients. Weibo was and is still a great tool that keep evolving. If you are looking on getting started on Weibo or strengthening your position on the app but are not certain on how to achieve your goal, GMA has years of experience with Chinese social media and marketing in china from start-up to multinational corporate.

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What is Sina Weibo?

Sina Weibo is a Chinese social media platform with over 445 million monthly active users. It became the first company in China to surpass US$30 billion market valuation, which was an impressive feat considering how little time it took for Sina Weibo (新浪微博) to become so successful. Sina Weibo launched on 14 August 2009 and has been one of the biggest success stories this decade given its enormous growth rate as well as staggering user numbers since the launch date.

Why should I have a markerting strategy on Weibo?

Weibo has been around since 2007 and is part of the Chinese netizen’s social media routine. It might not be as popular as it was once, but good commercial content on Weibo can be a lot more impactful than on Wechat. With Weibo, it is easy to share and get viral. It is an open social media, everyone can see everything and comments everywhere which encourages peoples to comments and engage between them and with the brand. It is a must be for many industries because peoples still refer to Weibo to evaluate the credibility of a brand. So if you are in B2C especially, do not skip this step.

Is Weibo a popular social media in China?

In terms of popularity, compare Weibo to Facebook. It is one of the oldest Chinese social networks. If people criticize Weibo, everyone still uses it every day. It’s a great platform for brands to communicate with their followers. A post can easily go viral the same way it does on Twitter. The best way to be present in the Chinese market would be to create both an official WeChat and Weibo account and then research the appropriate existing Chinese platforms that can meet your needs.

How to use Weibo for a marketing strategy in China?

  1. Create an official verified account in order to create your product offering on the platform.
  2. Create a digital marketing strategy by creating original content to reach your target.
  3. Use this content to inspire your community with new ideas and trends.
  4. Grow your blog and posts using other bloggers and KOls to build engagement.
  5. Increase your visibility by showing your presence: be active, visible and patient for your customers.