Use the Power of Q&A websitesContact us
Registration and Creation of a zhihu Verified Account for your company
Meaningfull content to reach out to your target audience and more.
Creation of a dynamique community to indirectly promote your brand/company
Use of Zhihu Feature for Branding and awareness
Get closer to your target audience by answering their question. Story telling tool.
Sell your knowledge or invite poeples to learn more about whatever knowledge you have to share.
Let's Discuss your Project?
Our Zhihu Marketing Case Study
Zhihu marketing is an excellent tool to complete an omni channel marketing. these companies have trusted us to bring them to the next level using Zhihu.
More about Zhihu Marketing
Generate Organic Awareness
If Baidu Zhihu does not seem like the most obvious platform for your social media marketing strategy in China, it is only because you don't know yet the power of community and word of mouth in the middle kingdom. Not only being present on Baidu Zhihu will allow you to answer questions about your field but also to educate your target audience about your brands/products in an undercover way. It is an excellent tool to increase your conversion rate and to gnerate oragnique awareness about your brands.
Baidu Zhihu Tools
The platform has an array of features that can be used to create and manage a community around a topic related to your brand. Use these tools to engage with your audience and exchange information with them but also to build your author authority. Here are some of these tools: Zhihu column/ Zhihu bookstore / Zhihu Roundtable /Zhihu live / Zhihu tip service. We will make use of all these tools to help you improve your reputation in China.
Hire GMA to Run your Zhihu Marketing Campaigns
Gentlemen Marketing Agency is a pioneer of SEO and digital marketing in China for foreign companies. We have been following with interest the development of Baidu and it’s different tools in order to always be ahead of the marketing trend and make the best out of them. Only this way we are able to offer cost-effective services but also cutting edge solutions to our customers.
Zhihu Marketing - Frequently Asked Question
What is Zhihu?
Zhihu is a Chinese Q&A platform launched in 2011, it is similar in the west to Quora and Yahoo answers. It has never stopped growing and evolving to suit their users. The platforms have developed many tools such as Zhihu Class which are kind of ted talk. Zhihu is only one out of many Q&A platform (Zhidao, Soso wenwen) but seems to be one of the most trusted and reliable out there.
Can I do Paid Ads on Zhihu?
No, Zhihu is a platform based on UGC (user-generated content). Commercial content, Spam and spam links are forbidden by Its policy. Quality over quantity is favoured, Zhihu’s audience is rather educated with 70+% of them holding at least a bachelor.